If you’re an entrepreneur or small business owner, you may have at times looked into ways to make your business appear larger and more established than it is. There’s numerous benefits of doing so, and dependent on your industry may even be essential to winning clients.
This phenomenon isn’t unique to the business world, humans and animals alike have always used the perception of size and stature as a way to ward off dangerous predators or lure in potential mates. Whether it’s puffing your chest out or fanning a tail feather, nature has got it covered.
Why would you want to mislead people about the size of your business? Well I’m sorry to say, regardless of what you may have been told, size does matter. There are of course occasions where this isn’t the case, but for many, a well established business that is turning over large amounts of revenue and has its own staff, is a successful business.
In the minds of your customers, success often means that a business must be doing something right. That they’re obviously providing a good level of service and that they know what they’re doing. Of course we can all think of examples where this isn’t the case.
Making your business look established and larger than it is can have numerous benefits. They include and are not limited to:
- Added credibility
- Able to win larger contracts
- Can compete with larger competitors
- Customers feel more secure
- Suppliers feel more secure
It’s not lying
Unless you outright make claims about the size of your business or how long it’s been running, you aren’t lying. You are changing the perception of your business in the eyes of your customers. That’s what we call ‘positioning’ in the marketing world.
If you’re an entrepreneur or small business owner, the difference between success and failure can at times hinge on the revenue from a small number of clients. Every single client win has a big impact, and every single loss has an even bigger one.
Ethically positioning your business to appear larger and more established isn’t a dark art or deceptive. It’s a smart business move that can improve the confidence of your potential and existing customers. Helping you win crucial new clients and maintain the confidence of existing ones.
We’ve created a short ebook to help entrepreneurs and small business owners make their businesses look more successful. Download it HERE.