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The 10 Step (Ethical) Plan to Ensure SEO Success – Mark Preston SEO

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From the success of his last event our client, Mark Preston SEO is holding another SEO course! Read all about what he will be speaking about on the day below:

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This is a one day course, where you will learn how to ethically drive a constant flow of visitors to your website and push your online brand awareness using the power of search engine optimisation.

It is so important that you fully understand what SEO is and how it impacts your business. If you get it wrong, it has the potential to do more damage than good. If you want to arm yourself with the skills and knowledge to pro-actively increase new business day after day, get booked on this one day SEO workshop seminar.

Who should attend?

If you own or manage a website, you need to attend this course.

  • Start-ups
  • Small business owners
  • Marketing executives
  • Web designers and developers
  • Bloggers
  • Website managers

I will teach you my 10 step plan I’ve personally used to help businesses, just like yours

Step 1: An Understanding of SEO

  • Introduction to search engines
  • Why ethical SEO should always be top priority
  • Paid vs organic search traffic
  • Why ranking factors matter

Step 2: Data is so Important

  • What’s data got to do with SEO?
  • Google Analytics: What, why, where and how
  • Google Search Console (Webmaster Tools): What, why, where and how

Step 3: Performing a Basic Website Audit

  • Why perform an SEO website audit?
  • Factors to consider when performing an audit
  • How to complete a basic SEO audit on your website

Step 4: Research is the Foundation

  • What is keyword research and why is it important?
  • Top free keyword research tools
  • The best paid keyword research tool
  • How to find keywords that will drive new business
  • Understanding your target audience
  • Keyword mapping explained
  • Competitor research

Step 5: Local SEO

  • Why you should consider local SEO, even if you trade Nationally
  • Local means local
  • Local SEO ranking factors
  • How to rank top on Google maps/places

Step 6: On-Page

  • Why on-page optimisation is important
  • Always put the user first
  • How to optimise a page for the related keywords
  • Deleting pages and what 301, 302 and 404 codes mean

Step 7: Content

  • Duplicate content myths
  • It always starts with the impact
  • How long should my content be?
  • Writing content for conversions

Step 8: Links

  • What are links and why we need them?
  • How to spot a bad link from a good link
  • Historical bad link clean-up
  • How to source new link opportunities
  • How to acquire new links

Step 9: Social Media

  • What’s social media got to do with SEO?
  • Which social media platform should I use?
  • How to use the power of social media to increase rankings

Step 10: Analyse, Measure and Tweak

  • How do I measure the success of my SEO campaign?
  • What is conversion rate optimisation and why it is important?
  • My best conversion rate optimisation tips
  • SEO is a constant marketing strategy – never stop!
  • Keep focused – Create an SEO strategy plan

Included within the ticket price

  • Refreshments throughout the day
  • Buffet lunch
  • All course material and training documentation
  • Ability to email me anytime in the future to ask any pressing SEO questions
  • 25% discount on my personal SEO training

Don’t miss out – Book your ticket now!

Big News for Cotton Court Clients Vibe Tickets!

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Fast-growth transparent ticketing app, Vibe Tickets, has appointed Cornel Lazar as marketing director to assist in developing the brand as the company continues to expand its offering.

Cornel not only brings with him a profound knowledge of the entertainment industry, having worked for Ticketmaster Resale brands, GET ME IN and Seatwave, but his digital experience will ensure that Vibe continues to provide an innovative digital solution to disrupt the traditional ticketing industry.

Since 2013, Vibe Tickets has grown exponentially, attracting investment from a range of different sources including Virgin founder Richard Branson and North-West entrepreneur Scott Fletcher MBE. The app is now operational in eight countries and, with plans to further expand its global footprint and develop its offering, the appointment marks an important step forward for the company.

Luke Massie, founder and managing director at Vibe said: “Cornel’s experience in the fast-paced ticketing industry and his enthusiasm for digital innovation really stood out to us. His ambition is endless and his drive to disrupt the market will be vital for Vibe as we reach our goal of becoming the global ticketing marketplace app of choice.

“The secondary ticketing market is highly competitive. It’s therefore vital that we recruit the right talent to help us promote the message of transparency and continue to grow. This is an exciting transition period for Vibe, and we look forward to taking advantage of Cornel’s expertise as we pursue our ambitions.”

Commenting on his appointment, Cornel Lazar said: “I’ve always had a passion to work with entrepreneurial figures that are making bold moves to disrupt the industries they’re working in. Leaders like Luke are changing the way we transact and interact in the UK and across the world, and it’s this type of digital innovation that I want to be part of.

“The future for Vibe is extremely bright. We have something here with masses of potential I’m relishing the task of attracting investment, expanding our global presence and helping the Vibe brand stand out amongst other industry names.”

Vibe is set to increase its UK presence with the opening of a second office in London in the coming weeks and is targeting further high profile appointments in the first half of 2017.

 

VOOM has played a huge part in Vibe’s story too – from the positive exposure to being mentored by Richard Branson himself, there’s no doubt that the lessons that they’ve learned from the world’s most famous entrepreneur have massively contributed to their success.

But for them, the benefits didn’t stop after reaching the final of the competition last year. As part of the Virgin family, they’re also proud to be the face of the official launch of #VOOM2017.

The competition, designed by Virgin, will help Richard Branson find the UK’s next outstanding business idea. By providing financial support, advice and national exposure, it will drive the country’s budding entrepreneurs to make their dream a reality.

Speaking to and working closely with Richard Branson since VOOM 2016 has played a huge part in our journey here at Vibe Tickets. Vibe’s founder, Luke Massie, has spoken to broadcaster Nikki Bend about what it’s like to work with the entrepreneur:

“As a disruptive business, we’re excited to be part of the conversation that’s encouraging the UK’s next generation of entrepreneurs. What every VOOM pitch shares is passion, and the goal of the competition is to shape this passion into a solid and successful business.”

As part of the official launch and to celebrate the arrival of Vibe Fibre, Luke will be presenting from the VOOM bus around the country, and talking about the Vibe journey so far. The mobile festival of business, with a twist of rock ‘n’ roll will be full of workshops, business advice and exciting pitches – click here to find out more.

 

We can now happily also annouce that Luke has taken another brand on his shoulders filming for HSBC’s new Human Ambition Instagram campaign! Watch out next month for his adverts!

 

Our Client Elliot Opens The Lancashire Boxing Academy!

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A pioneering new boxing gym – believed to be the first of its kind in the country – has opened in Preston. Lancashire Boxing Academy opened its door for the first time on Monday at its base in Shepherd Street, in the city centre.

The brainchild of boxing coach Robert Francis and a former pupil of his Elliot Livesey, the establishment will act like any other gym during the evening but during the day will house 18 students. They will study for a BTEC diploma in sport as well as being handed the opportunity to train as boxers on a daily basis. The gym is unique as it will offer bright, young prospects the opportunity to earn a qualification at the same time as developing their boxing skills.

The centre will be run in conjunction with Creativity Works, which is a charity set up to help troubled children who have been expelled from school or young people who are unemployed. Livesey, who runs an overseas football agency called Soccer Smart Ltd, which is based in Cotton Court, said he was personally proud to be involved in the new initiative. “It’s quite difficult for any young boxer to do the sport full-time without doing a job at the same time, but this is different. “It’s a bit of a first because young boxers can come and box every day as well as earning a qualification in sport which will be the equivalent of three ‘A’ Levels as long as they get the relevant grades.”

For Francis, the establishment of the gym has been a lifelong ambition. “It’s very, very exciting for me,” said Francis, who is aged 46 and used to box as an amateur for England. “I have always wanted to open my own gym and it’s great that we will be giving students the chance to get an education as well as train to be boxers.”

UCLan Launchpad Celebration Ball!

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The Cotton Court team enjoyed a night at the UCLan LaunchPad ball at The Samlesbury Hotel. We also invited some of our clients including Tienda Digital, Ambledeen, Together We Balance, Bird, Lancashare and Invoke Media!

 

The LaunchPad ball is a celebration of all of the groups of students that have been through their programme.

The LaunchPad leadership development programme is unique to the School of Business and the School of Management at UCLan and provides students with opportunities to enhance their professional skills allowing them to become the global leaders of the future.

LaunchPad students learn about the challenges of the current job market from employer and graduate perspectives and the leadership approaches needed to address them, in both theory and practice.

We are also welcoming back the LaunchPad team and their new selection of students into Cotton Court for a weekend of challenges!

Thanks again to Fran and the LaunchPad team for inviting us! We had a great time!

Clients HM Network presents “GDPR Express” Session

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HM Network Ltd have taken the initiative following interest from a number of councils, chambers of commerce and ERDF supported growth programmes, to set up a number of awareness events with a simple aim – to help share knowledge on how the current Data Protection Act will be replaced with the General Data Protection Regulation (GDPR) as of 25th May 2018. That’s just over a year away. They recently held an event at Cotton Court highlighing what business need to do in order to keep up with the new regulations! Below is just a sample of what was covered! To find out more visit their website here!

Too small?

This will affect all businesses that hold any type of personal customer/staff data that can be traced back to an individual whether B2B or B2C. Whether you market to customers or simply hold staff records this will affect you in some way. No market sector is outside the scope – some sectors are even classed as ‘sensitive’. So where do you sit?

Consequences?

Financial consequences are potentially huge. Data Breaches could result in fines of €10M / 2% of Global turnover or, for serious breaches, €20M / 4% of Global turnover whichever is higher. Whether you run a marketing company, store customer data on a loyalty card, have XLS spreadsheets of names and addresses it WILL affect you. Regardless of Brexit these fines the UK ICO will enforce this as GDPR standards will become part of UK Law.

Reputation?

Some of your B2B or B2C partners may not be able to do business with you if you are non-compliant and lastly the reputational effect to customers of not treating the protection of data privacy seriously means steps must be taken.

So, your questions to ask are:

● What to prepare and understand your current situation?

● Do I need a Data Protection Officer (DPO)?

● How to ensure your business becomes and stays compliant?

● Could a malicious competitor of ours use GDPR against us?

● Do we have the knowledge and resources internally? If not

● Who can help providing advice throughout the process?

Please find below a very useful link for reference. It is a list of recent actions from the ICO (Information Commissioners Office) for fines / prosecutions issued to individuals / companies / charities and governmental departments, who have been found in breach of the existing regulations such as the Data Protection Act 1998 (DPA) and also the Privacy and electronic communication (EC) directive 2003 (PECR). Please note that these are fines under the current regulations, even ahead of the more stringent GDPR coming into effect.

Expertise coming to You!

HM Network have made more plans to arrange some awareness sessions, with help and advice from specialists in a number of fields including:

  • Data Connectivity and digital marketing
  • The legal implications of data privacy and GDPR (solicitor)
  • Cyber security advice (serious crime squad / cyber security specialist)
  • Data Protection Audit Services, GDPR processes and advice
  • Data Disposal / Hardware recycling advice

Get a head start by downloading this free 12 steps guide provided by the ICO

https://ico.org.uk/media/1624219/preparing-for-the-gdpr-12-steps.pdf

 

From Preston to India

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Our client, Andy Neale, who founded Podio PR1 Magazine under his umbrella Social Enterprise, Global Amigos, is volunteering in India this summer with a grassroots UK-based charity which he aspires to replicate through Global Amigos. “Ultimately,” he tells us, “I believe in using business as a tool for good. We have no desire to apply for funding but, instead, use commercial activities and products to help us achieve our objectives

The ultimate aim of his volunteer-led organisation is to encourage & enable local people to see the world; to break beyond the Lancashire border and open their eyes. Andy’s personal experiences abroad include Armenia with the Red Cross, South Africa with Voluntary Services Abroad and, more recently, Latin America with International Citizen Service. “I’ve always gone to support reputable charities – there’s nothing worse than companies who charge rich kids to volunteer, without actually caring about the wellbeing of those involved

He tells us that due to the infancy of Global Amigos (www.globalamigos.org.uk) there’s nothing set in stone with respect to the longer term ambitions but that, on a worse-case scenario, he’ll use the enterprise to act as a signposting platform to ensure would-be volunteers don’t get conned or ripped off by commercial operators. “My placement in India, the fact that people will (hopefully) read this, shows that we’re already part way there. There are loads of incredible opportunities out there, where the impact is measured and worthwhile and, if next year, only one local person embarks on a similar opportunity then that’d be worthwhile in my eyes… Although, naturally I’d want this figure to grow

“What I love about Chennai Challenge, the small charity I’m going out to the South of India with, is that they formed on the back of similar placements to what I’ve had. Rob, the Project Leader, is a Chemistry teacher in term time who took a Gap Year some years ago. Since then, he’s wanted to maintain the relationship with the orphanage and school and so, returns each year with a team of British volunteers, of mixed ages, with donated items & funds to conduct work; maintenance work for the buildings and engaging the slum kids in educational activities.

The charity is 100% volunteer-led and relies on donations. Andy is consequently fundraising through various means, he’s ‘pimping out his services’ for anyone who requires them (so far, he’s done cleaning, gardening, flyering and is soon to offer a 1-1 LinkedIn session for a small start-up business owner) He’s also planning an Indian inspired event, a Preston-wide raffle and has registered a text donation service (…text ‘LYFE89 £5’ to 70070) If you want to donate cash, you can head down to Cotton Court and leave some change in his Golden Spaceship in reception. Otherwise, head to justgiving.com/andy-neale-india

Best of luck Andy, from all of us at Cotton Court.

 

SEO Workshop Seminars from Mark Preston SEO

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Client of Cotton Court Mark Preston is running an SEO Workshop at Cotton Court next month! If you’re bamboozled by SEO then this is the course for you! Have a look below for details about what’s covered and how to sign up!

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Entering the world of search engine optimisation as a small business owner can be totally daunting and a scary place to be. After all, one wrong move could send your online visibility plummeting but on the other hand – implementing the right SEO strategy has the potential to drive a constant flow of leads for you to convert into new customers.

Learn SEO from a true marketing pro

I am the person who goes into digital marketing agencies to train marketing professionals on SEO techniques, so when you attend one of my SEO workshop seminars, you are getting the real deal and total value for money. I’ll even allow you to pick my brains as I provide an ask me anything (AMA) slot in every SEO seminar I host. No pre-scripted questions. Just take full advantage of my decade and half of digital marketing industry knowledge.

SEO Training

Are my SEO seminars for you?

My seminars are tailored towards start-ups and small business owners who can’t afford to invest in an agency to help them with their online marketing presence but needs some solid advice and action points that they can use to help their business grow.

Introducing my one day SEO workshop seminar

Yes, this is a full workshop where you will need to bring your laptop along as I have found that the best way of learning is to do it yourself instead of me just waffling through a slide and having to wake you up because I might as well be speaking a foreign language.

My job on the day is to simply educate you on SEO techniques and make sure you have understood how SEO can help your business to grow.

Refreshments and buffet lunch included

As my SEO workshop seminars start at around 9:30 am and usually finish at about 4:00 pm, I don’t expect you to starve so you will be supplied with a constant flow of refreshments and a buffet style lunch.

Buy SEO Training Ticket
What you will learn

I do tend to go off track a little during the day and don’t totally stick to the planned schedule as I want to make sure that each person in the room goes away at the end of the day with the knowledge they wanted to learn that will help their business. With this in mind – I do tend to tailor the day a little if that is what my trainees require.

The planned seminar schedule will cover:

>>> 9:00 am to 9:30 am – Welcome drink and networking

GETTING TO KNOW YOU

  • Who are you and what do you do?
  • What do you need to learn from today’s SEO workshop?

INTRODUCTION TO SEARCH ENGINES

  • What exactly are search engines and how do they help us?
  • The top three search engine players – Google, Bing & Yahoo
  • Search engine’s journey of crawling and indexing

PAID SEARCH TRAFFIC vs ORGANIC SEARCH TRAFFIC

  • The difference between paid and organic search
  • Pros and cons of paid search
  • Pros and cons of organic search
  • Which is better – paid or organic search?

>>> 11:00 am to 11:15 am – Refreshment time

SEARCH ENGINE GUIDELINES

  • What are search engine guidelines?
  • The several types of guidelines you need to consider
  • What happens if I don’t conform to the guidelines?

UNDERSTANDING KEYWORD RESEARCH

  • What is keyword research?
  • Why is keyword research important?
  • How keyword research fits into a content plan
  • The diverse ways of conducting keyword research
  • Creating a keyword mapping plan

>>> 12:30 pm to 1:00 pm – Buffet lunch provided

ON-PAGE CONTENT

  • I hear ‘content is king’ – why?
  • What do I need to know when writing content for my site
  • When should you use a redirect?
  • What you need to consider before you delete a page
  • Understanding duplicate content issues

ON-PAGE OPTIMISATION

  • What is on-page optimisation and why it is important
  • Understanding search engine ranking factors
  • What should you consider when optimising a page?
  • How to optimise a page for a selected keyword

>>> 2:30 pm to 2:45 pm – Refreshment time

OFF-PAGE SEO

  • What is off-page SEO?
  • What are links and why they are important
  • The basic science behind link building
  • A discussion on some off-page SEO techniques

ASK ME ANY SEO RELATED QUESTION

>>> 4:00 pm – Finish

Between 4:00 pm to 5:00 pm, I’m always available for a chat if required.

All attendees will be provided with:

  • A copy of all slides
  • My local SEO guide (never been published)
  • On-page optimisation checklist
  • Website SEO audit checklist
Ticket price

To ensure I have the flexibility to tailor the day if required, I always limit every SEO workshop seminar to a maximum of 10 people.

As a small business owner, I understand that budgets are tight so I want to make my SEO seminars excellent value for money. The ticket price is only £149 per person, including refreshments and buffet lunch. If you have any dietary requirements, please inform me in advance.

Available dates and locations

I plan to travel around the UK, hosting my SEO workshop seminar to small business owners so if the location(s) below is too far for you to travel, just let me know as I’m always planning new locations.

My next confirmed seminar is on the 16th May 2017
Location: Cotton Court, Church Street, Preston PR1 3BY.
Free parking available on-site but limited. Alternatively, nearby multi-storey parking at PR1 1YT.

More dates and location to follow very soon.

Don’t miss out – Book your ticket now!

Original source: https://markprestonseo.com/seo-workshop-seminars/

Clients UK Media & Events Organise CBeebies Performance!

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An Easter Holiday treat greeted dozens of children as a TV favourite came to entertain them.

CBeebies duo Rebecca Keatley and Sid Sloane performed in the St George’s Shopping Centre.

Hits from their Let’s Play show were performed as families lined an Easter garden.

The audience were invited to sing and dance along during the energetic show from Rebecca and Sid.

A meet and greet allowed children to have their chance to meet the stars of kids TV.

 

 

General manager of the shopping centre Andrew Stringer said: “During the Easter holidays we wanted to bring a host of quality events to Preston families, making sure they had some free fun on us.

“Sid and Rebecca proved to be a huge hit with families from across Preston and beyond. The showcase was great for the whole family, with a fun atmosphere to match and it kept the children entertained and parents happy.”

Crowds watch on during the CBeebies show

Original post and photos via Blog Preston

Together We Balance is expanding!

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Cotton Court Clients Together We Balance are expanding and have recently welcomed a new employee into their office! Here’s what Managing Director Alys Stewart has to say!:

 

I would like to introduce you to Tracy Villa AATQB, a new member of staff with Together We Balance. Tracy is on the last level of her AAT (Association of Accounting Technicians) qualification and is an AAT Qualified Bookkeeper. She will be working part time, with a few hours a week worked from our office in Preston and the remainder from her home on the Fylde Coast.

Clients EJM Investigations Expands!

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Client EJM Investigations, deals with a variety of clients including the public, local government and local solicitors firms.

Owner Edmund Magdziarek started the Preston-based firm in 2003, and it continues to grow from strength to strength, with a new successful branch which opened in Manchester last year.

The firm is now celebrating after recently launching its brand new office in Liverpool a few weeks ago.

The Private Investigators has also just gained the first membership of a Lancashire Agency into the World Association of Private Investigations.

Related: BAE Systems opens huge new training academy for engineers of tomorrow

The Agency has dealt with interesting stories, including tracing a driver of a Preston delivery company who claimed to be on long-term sick, despite always being stuck for money.

Suddenly the driver had new-found wealth, and it was believed that the employee was working elsewhere whilst collecting his sick pay.

A short period of surveillance by EJMInvestigations confirmed this, and enough evidence was obtained, leading the agent to approach the driver in the office car park.

Using a cover story, the agency was able to get the employee to admit were he had been working and for how long.

The report was then passed to the delivery firm who checked their records and discovered the supplies firm was a client of theirs and they had numerous delivery notes that had been signed by the “sick” employee.

Edmund Magdziarek, who is the sole employee of the business, said: “Every day is different. Whether we’re dealing with a cheating partner or a witness in a court case.

“Regardless of the good or bad news we work with, we are helping people and ultimately give them hope when they come to us with a problem.”

Edmund feels the launch of the website has massively helped the growth of the Agency, as they build pages relevant to the towns they work in and so it makes sense to direct the business there, with future hopes of locating a branch in Leeds.

To find out more visit their website: www.ejminvestigations.co.uk