What is Linkedin?
1. Grow your network
Your Linkedin profile is often the first contact you have with clients or candidates. If they find your image unprofessional, unclear or just unappealing, they will often not accept your request to join your network.
2. People can find you (more easily)
The clearer your photo is, the better chance you have of people recognising you. (Tho if you are a creative, use this to your advantage!)
This is especially important for:
- Women who have married and changed their names
- Anyone with a common name such as “John Smith” or “Jane Smith”, since a photo is often the only way to tell if you have the right person.
3. Convey the best first impression
Professional portraits will communicate your professionalism and make you look friendly and approachable.
Additionally, using a professional experienced photographer can help communicate subconscious qualities such as power, trust and stability through posture, clothing and the texture/colour of the photo background.
4. Prevent confusion
Before a face-to-face meeting, people will often refer to your Linkedin profile in order ti recognise you in person.
If your Linkedin picture is out of date or isn’t clear, it makes it hard for people to find you in a public setting. This is especially true for women who have changed their hair colour/style since their picture was taken.
Even worse, it can be a awkward experience to meet someone that doesn’t look anything like their photo.
5. Clients & employers will judge you
When meeting clients or employers that are evaluating or thinking about working with you, one of the first things they will do is to review your Linkedin profile, including an evaluation of your history, stability and quality of your network.
Unfortunately, an unprofessional or unflattering Linkedin profile picture can ruin the best written profile in an instant.
6. Stay top of mind
If you have series of professional portraits, you can rotate through these periodically. This will cause you to pop up on your network’s status updates.
As a good advertiser knows, faces attract attention and this is nice, attracting attention and interesting way to stay visible among your Linkedin network.
7. Leverage your company’s branding
Having a consistent style of photo can help your company stand out. An experienced professional photographer can use clothing, pose, background, colour scheme and even subtle logos in the background to create a visual brand.
Why not Speak to Cotton Studios Call: 01772 367 500 or email email@example.com