Book Title: This is marketing
Author: Seth Godin
Recommended by: Jack Barron
Company Name: Invoke Media
Why Jack liked this book: I like this book because Seth encourages marketers to stop and really think about what they’re doing. I like how the book goes deep into a thoughtful approach to marketing.
- You can’t market to everyone. But you can market to some-ones. Who are the ones you will market to?
- Never offer a solution without fully, deeply grasping the problem it solves
Favourite Quote from the Book: “It’s impossible to create work that both matters and pleases everyone.”