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SEO Workshop Seminars from Mark Preston SEO

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Client of Cotton Court Mark Preston is running an SEO Workshop at Cotton Court next month! If you’re bamboozled by SEO then this is the course for you! Have a look below for details about what’s covered and how to sign up!

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Entering the world of search engine optimisation as a small business owner can be totally daunting and a scary place to be. After all, one wrong move could send your online visibility plummeting but on the other hand – implementing the right SEO strategy has the potential to drive a constant flow of leads for you to convert into new customers.

Learn SEO from a true marketing pro

I am the person who goes into digital marketing agencies to train marketing professionals on SEO techniques, so when you attend one of my SEO workshop seminars, you are getting the real deal and total value for money. I’ll even allow you to pick my brains as I provide an ask me anything (AMA) slot in every SEO seminar I host. No pre-scripted questions. Just take full advantage of my decade and half of digital marketing industry knowledge.

SEO Training

Are my SEO seminars for you?

My seminars are tailored towards start-ups and small business owners who can’t afford to invest in an agency to help them with their online marketing presence but needs some solid advice and action points that they can use to help their business grow.

Introducing my one day SEO workshop seminar

Yes, this is a full workshop where you will need to bring your laptop along as I have found that the best way of learning is to do it yourself instead of me just waffling through a slide and having to wake you up because I might as well be speaking a foreign language.

My job on the day is to simply educate you on SEO techniques and make sure you have understood how SEO can help your business to grow.

Refreshments and buffet lunch included

As my SEO workshop seminars start at around 9:30 am and usually finish at about 4:00 pm, I don’t expect you to starve so you will be supplied with a constant flow of refreshments and a buffet style lunch.

Buy SEO Training Ticket
What you will learn

I do tend to go off track a little during the day and don’t totally stick to the planned schedule as I want to make sure that each person in the room goes away at the end of the day with the knowledge they wanted to learn that will help their business. With this in mind – I do tend to tailor the day a little if that is what my trainees require.

The planned seminar schedule will cover:

>>> 9:00 am to 9:30 am – Welcome drink and networking

GETTING TO KNOW YOU

  • Who are you and what do you do?
  • What do you need to learn from today’s SEO workshop?

INTRODUCTION TO SEARCH ENGINES

  • What exactly are search engines and how do they help us?
  • The top three search engine players – Google, Bing & Yahoo
  • Search engine’s journey of crawling and indexing

PAID SEARCH TRAFFIC vs ORGANIC SEARCH TRAFFIC

  • The difference between paid and organic search
  • Pros and cons of paid search
  • Pros and cons of organic search
  • Which is better – paid or organic search?

>>> 11:00 am to 11:15 am – Refreshment time

SEARCH ENGINE GUIDELINES

  • What are search engine guidelines?
  • The several types of guidelines you need to consider
  • What happens if I don’t conform to the guidelines?

UNDERSTANDING KEYWORD RESEARCH

  • What is keyword research?
  • Why is keyword research important?
  • How keyword research fits into a content plan
  • The diverse ways of conducting keyword research
  • Creating a keyword mapping plan

>>> 12:30 pm to 1:00 pm – Buffet lunch provided

ON-PAGE CONTENT

  • I hear ‘content is king’ – why?
  • What do I need to know when writing content for my site
  • When should you use a redirect?
  • What you need to consider before you delete a page
  • Understanding duplicate content issues

ON-PAGE OPTIMISATION

  • What is on-page optimisation and why it is important
  • Understanding search engine ranking factors
  • What should you consider when optimising a page?
  • How to optimise a page for a selected keyword

>>> 2:30 pm to 2:45 pm – Refreshment time

OFF-PAGE SEO

  • What is off-page SEO?
  • What are links and why they are important
  • The basic science behind link building
  • A discussion on some off-page SEO techniques

ASK ME ANY SEO RELATED QUESTION

>>> 4:00 pm – Finish

Between 4:00 pm to 5:00 pm, I’m always available for a chat if required.

All attendees will be provided with:

  • A copy of all slides
  • My local SEO guide (never been published)
  • On-page optimisation checklist
  • Website SEO audit checklist
Ticket price

To ensure I have the flexibility to tailor the day if required, I always limit every SEO workshop seminar to a maximum of 10 people.

As a small business owner, I understand that budgets are tight so I want to make my SEO seminars excellent value for money. The ticket price is only £149 per person, including refreshments and buffet lunch. If you have any dietary requirements, please inform me in advance.

Available dates and locations

I plan to travel around the UK, hosting my SEO workshop seminar to small business owners so if the location(s) below is too far for you to travel, just let me know as I’m always planning new locations.

My next confirmed seminar is on the 16th May 2017
Location: Cotton Court, Church Street, Preston PR1 3BY.
Free parking available on-site but limited. Alternatively, nearby multi-storey parking at PR1 1YT.

More dates and location to follow very soon.

Don’t miss out – Book your ticket now!

Original source: https://markprestonseo.com/seo-workshop-seminars/

First Aid Course

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Cotton Court Clients M.A.D First Aid are holding a Level 2 Award in Emergency First Aid at Work on 28th April 2017 at Cotton Court!

This course is designed for anyone wanting to learn first aid or become an accredited emergency first aider or appointed person within the workplace. This course provides learners with skills and the knowledge to deal with first aid situations in low risk work environments.

All of the trainers are medical professionals and know the importance of A.E.D (Automated External Defibrillator) so incorporate an element of it into all thier

courses.

Length of course:

1 Day.

This course will enable you to:

  • understand the role and responsibilities of a first aider.
  • be able to assess an incident.
  • be able to manage an unresponsive casualty who is breathing normally.
  • be able to manage an unresponsive casualty who is not breathing normally.
  • be able to recognise and assist a casualty with external bleeding
  • be able to manage a casualty who is suffering from shock.
  • be able to manage a casualty with a minor injury.

Learner entry requirements:

No previous training required to attend this course, just a willingness to learn.

 

Boost, Winning Pitch & Enterprise4all choose us for next business event

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Next month we welcome Boost Business, Winning Pitch and Enterprise4all to Cotton Court again for another one of their Lean Launchpad events.

The Lean Launchpad is part of the Growth Support Programme, a fully funded programme delivered by Winning Pitch and Enterprise4all. The Launchpad is a 2-day programme of support that has been specifically designed to equip you with the tools, knowledge and techniques not only to launch a successful new enterprise but also to accelerate your growth.

Day 1 has been created to establish the motivation and ambition of you as an entrepreneur and to provide you with the proven lean tools and techniques to help you assess your position in the market place and develop your sales strategy for growth.

Day 2 is designed to provide entrepreneurs with the knowledge and tools to scale your new business rapidly and the essential building blocks needed to scale including support from Access to Finance specialists.

Features and benefits of the Launchpad:

  • Access to bespoke, innovative workshops tailored to examine your business model and assess the growth potential.
  • Access to a wide range of tools developed to minimise the risk of starting a business.
  • 1-2-1 coaching with a wide range of sector specialist growth coaches, trained to provoke, challenge and drive for success.
  • Personal Action Planning designed to help you reach your growth potential.

To find out more about how boost can help you and your business? Have a look at their website here!

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Cotton Court to Host Boost Programmes

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We are pleased to be hosting a series of workshops for Boost

Growth Support Programme is a fully funded programme delivered by Winning Pitch and Enterprise4all, targeted at supporting potential entrepreneurs across Lancashire to start their own high growth business and existing Lancashire enterprises already trading to achieve their growth aspirations.
The Growth Support Programme is designed to support entrepreneurs who would benefit from deliberately challenging support to start and grow a business. The programme is designed to help ambitious young businesses to achieve their growth potential by providing credible, tailored and expert support, which is easy to understand and delivered face-to-face.

This support includes 1-2-1 coaching, seminars & master classes action learning, networking and signposting to other relevant support.This highly specialist programme of support is only available to businesses that have an overwhelming ambition to grow, raise investment and create jobs.
Features of the Growth Support Programme and wider support available:
• A specialist high growth coaching session designed to examine the business model and assess growth potential.
• Access to bespoke, tailor made, intensive workshops designed to equip entrepreneurs with the tools and techniques to launch a successful enterprise.
• Access to a wide range of innovative tools, including lean start up techniques.
• 1-2-1 coaching with a range of specialist growth coaches, focusing on the specific growth constraints your business is facing right now from a team of highly experienced and proven high growth entrepreneurs.
• Personal Action Planning – unlocking the potential in entrepreneurs and their enterprise.
• Specialist Master Classes through a tailored programme of Grow How Seminars, to up skill yourself and your team in the latest business growth techniques.
• Networking for Growth opportunities – access to a structured and informal networking group operating across Lancashire.
• Your own dedicated relationship manager supporting your growth journey
• Regular Lancashire wide Pop Up Cafes for business advice and Growth Summits aimed at celebrating business successes
• Access to wider support and finance through our partner network What are the benefits?
• Output focused coaching designed to provoke, challenge and drive for success
• Access to a wide range of core and sector growth specialists
• Two-way growth conversation which explores your business model and it’s ability to be high growth
• Access to an extensive toolkit, exclusive for this programme
• Introduction to lean start up techniques designed to minimise risk of starting a new business
• Opportunity to network with like-minded entrepreneurs and share experiences
• Personal Action Plan designed to help you reach your growth potential

The Growth Support teams at Winning Pitch and Enterprise4all have extensive industry experience and proven track record of working with high growth entrepreneurs and enterprises. Start your growth conversation now and contact Enterprise4all on 01254 693999 oboost_launchboost2info@enterprise4all.co.uk

Forthcoming events at Cotton Court

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It’s going to be busy in the next few weeks at Cotton Court, as we have some new, exciting events being hosted here!

On the 3rd and 4th of October, No Frills Wellbeing are hosting an intensive 2 day course about Mindfulness and Self-Empowerment. If you come along to this workshop, you will learn about the neuropsychological, emotional and social mechanisms of wellbeing, which will help you understand the limits in your emotional intelligence. Included at this course, is lunch and refreshments. For more info visit nofrillswellbeing.com or give Haley a call on 07482 456313.

Our customers, 123 Drive, are introducing a driving theory course which helps learner drivers to pass their theory test easily. It is a one day course that covers everything you need to know to pass your written driving test. The next date that this will be held is on Saturday 26th September. For further dates, or if you have any other questions, contact them on 01772 508113.

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Also, on the 14th September, Ideas Lancashire held an informative, informal meeting for adults with autism or Aspergers. At this meeting, there was more information on their current project at the moment, which is to set up social and support groups for people with autism. If you’re interested, why don’t you attend the next meeting? It starts at 6:30pm until 8pm on the 18th November.

Project Export will be holding some events for their surgeries here too. They will be held on Monday 28th September and Monday 30th November from 2pm-6pm. If you want to know more you can either go to meet someone for a half hour one-to-one at one, or you can book a 20 minute Skype or FaceTime session with them. You can give them a call on 07947 495259 or just go to http://projectexport.businesscatalyst.com/surgeries.html.

We Launch Digital Marketing Training

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Lancashire Digital Academy is offering a new funded training course to eligible businesses in the Lancashire area. The training course is about Digital Marketing Essentials.

On the 22nd May, I attended the first part of the new training course, which was run by Tom Stables from 3ManFactory.

Throughout the first session, I learnt about different ways of marketing on different social media. On the social media subject, I also learnt about social media as lead generation, brand monitoring and intelligence, and case studies to illustrate best practice.

The second part of the training was on the 29th May, in this session, I learnt about finding an audience when digital marketing, analysing current marketing activities and also looking at a digital marketing checklist development.

As well, we also discussed what language is appropriate to be used on Social media. For example, what tone you should be using when speaking to someone on social media.

At the training, the thing that I found useful was when we learnt about using different social media to market and advertise the business. For example, I learnt how to use Flickr, Instagram and Pinterest to advertise Cotton Court’s services.

This training was delivered in one of our conference rooms, here at Cotton Court.

Register Now! FREE Digital Marketing Essentials Training!

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You will remember that we recently announced the arrival of Lancashire Digital Academy. Well, great news: we’re good to go with our fully funded Digital Marketing Essentials training programme. ACT FAST though, as places are very limited with just 20 places available.

What will I get with Digital Marketing Essentials?

A full day workshop focussing on social media insight and strategies, including case studies to illustrate best practice, brand reputation management tools plus more
A full day workshop focussing more closely on digital marketing including finding your audience, social media ads, developing your digital marketing checklist plus more
Access to support via a drop-in day to help with any skills gaps
Access to a learning portal with essential industry advice

When are the Training Dates?
Wednesday 22nd April: Workshop #1
Wednesday 29th April: Workshop #2
Wednesday 6th May: Drop-In Session

To secure places for yourself and your team, complete your Training Needs Analysis here.

Lancashire Digital Academy Launch

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Lancashire Digital Academy offers comprehensive and flexible training for Lancashire based businesses, which multiple members of staff can attend. The free-to-attend courses include modules like Digital Basics, Social Media and Community Management, SEO and Content Marketing, and Email Marketing, Word Press, and Analytics.

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To celebrate the launch of Lancashire Digital Academy, 3ManFactory hosted an informative breakfast panel event at Cotton Court on 25th February. At the event, attendees got introduced to the company, and engaged in a panel that was designed to tackle issues about digital employment. As well as discussing and debating digital skills, we offered breakfast and coffee.

The four week programme for businesses is free and fully funded for all staff.

To register your interest in the programme, please fill in your details on the form via the link below.

REGISTER HERE

Best of Britannia – North

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BOB is an event that showcases British companies that design or manufacture in the UK and opens with an exclusive preview evening to trade buyers and media on the first day, followed by two days of selling to the public and trade visitors.

In May this year, Best of Britannia is hosting its first BOB North, right here in Preston!

The event will take place in the historic Post Office building and Flag Market in Preston, which will follow the winning format of previous BOB events in London. Here, you will see that there will be the best of British brands, a first-class opportunity to meet and do business with other like-minded companies and to sell directly to a targeted group of discerning consumers, who are keen to buy products that are made in Britain.

Best of Britannia will be working with Marketing Lancashire to make sure that all the best brands from the North will be represented at the event, including the finest food, drink and entertainment!

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Also, on the 3rd of February this year, we held a Best of Britannia event at our venue, which 80 people attended.

The leader of Preston City Council, Councillor Peter Rankin said “Councillor Peter Rankin, leader of Preston City Council, said: “The Best of Britannia in ‘Proud Preston’ will be a marvellous showcase for quality products and for the city. It is a vote of confidence from great British manufacturers that Preston has been selected to host such a prestigious event.”

Language Space Partners with Cotton Court!

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We’re offering in partnership with The Language Space an exciting range of 10 weeklong courses this autumn for anyone who wants to learn a new language or brush up on one they already know. Our evening classes are a fantastic combination of high-quality teaching combined with a fun social event, so get some friends together and start learning today. Classes begin on the 15th September and space is limited so book straight away!

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Beginners’ Spanish

You don’t need to know any Spanish whatsoever to take this beginner course. We’ll have you speaking simple Spanish phrases from the very first lesson and by the end of the ten weeks you’ll have mastered the basics and have built up enough confidence to start using the language on your very next holiday.

German Intermediate

The initial stages of German can seem quite easy but with our intermediate course you’ll begin to learn some of the more subtle nuances of the language; classes are taught mostly in German itself in order to get students used to being immersed in it and to help them on the path towards fluency. 

French for beginners

Whether you want to learn just enough to get through a weekend in Paris or have your sights set on loftier goals, our beginners’ French class is a great place to start. We assume you have absolutely no knowledge of French whatsoever, so start with the very basics; nevertheless you’ll be surprised just how much you will learn in ten short weeks! 

Japanese language and culture for beginners

Whether you’re a manga nut or simply planning a trip, this guide to both the language and culture of Japan is both informative and fun. A notoriously difficult language to master, this course is designed to let you in on some nifty shortcuts that will help you get by; you’ll also learn how to avoid faux pas and learn the rudiments of reading Japanese. 

Spanish intermediate

If you’re serious about learning Spanish then this course is for you. Designed for those students who have already spent some time with the language, we will help you sharpen the fuzzy edges of your ability taking it to a whole new level, whilst also preparing you for more advanced courses further down the road. 

For more information about the courses please call: 01772 508 118