Get in Touch
Cotton Court | Church Street | Preston | PR1 3BY

Cotton Court Business Centre

Customers

SEO Workshop Seminars from Mark Preston SEO

By Comments Off on SEO Workshop Seminars from Mark Preston SEO

Client of Cotton Court Mark Preston is running an SEO Workshop at Cotton Court next month! If you’re bamboozled by SEO then this is the course for you! Have a look below for details about what’s covered and how to sign up!

_____________________________

Entering the world of search engine optimisation as a small business owner can be totally daunting and a scary place to be. After all, one wrong move could send your online visibility plummeting but on the other hand – implementing the right SEO strategy has the potential to drive a constant flow of leads for you to convert into new customers.

Learn SEO from a true marketing pro

I am the person who goes into digital marketing agencies to train marketing professionals on SEO techniques, so when you attend one of my SEO workshop seminars, you are getting the real deal and total value for money. I’ll even allow you to pick my brains as I provide an ask me anything (AMA) slot in every SEO seminar I host. No pre-scripted questions. Just take full advantage of my decade and half of digital marketing industry knowledge.

SEO Training

Are my SEO seminars for you?

My seminars are tailored towards start-ups and small business owners who can’t afford to invest in an agency to help them with their online marketing presence but needs some solid advice and action points that they can use to help their business grow.

Introducing my one day SEO workshop seminar

Yes, this is a full workshop where you will need to bring your laptop along as I have found that the best way of learning is to do it yourself instead of me just waffling through a slide and having to wake you up because I might as well be speaking a foreign language.

My job on the day is to simply educate you on SEO techniques and make sure you have understood how SEO can help your business to grow.

Refreshments and buffet lunch included

As my SEO workshop seminars start at around 9:30 am and usually finish at about 4:00 pm, I don’t expect you to starve so you will be supplied with a constant flow of refreshments and a buffet style lunch.

Buy SEO Training Ticket
What you will learn

I do tend to go off track a little during the day and don’t totally stick to the planned schedule as I want to make sure that each person in the room goes away at the end of the day with the knowledge they wanted to learn that will help their business. With this in mind – I do tend to tailor the day a little if that is what my trainees require.

The planned seminar schedule will cover:

>>> 9:00 am to 9:30 am – Welcome drink and networking

GETTING TO KNOW YOU

  • Who are you and what do you do?
  • What do you need to learn from today’s SEO workshop?

INTRODUCTION TO SEARCH ENGINES

  • What exactly are search engines and how do they help us?
  • The top three search engine players – Google, Bing & Yahoo
  • Search engine’s journey of crawling and indexing

PAID SEARCH TRAFFIC vs ORGANIC SEARCH TRAFFIC

  • The difference between paid and organic search
  • Pros and cons of paid search
  • Pros and cons of organic search
  • Which is better – paid or organic search?

>>> 11:00 am to 11:15 am – Refreshment time

SEARCH ENGINE GUIDELINES

  • What are search engine guidelines?
  • The several types of guidelines you need to consider
  • What happens if I don’t conform to the guidelines?

UNDERSTANDING KEYWORD RESEARCH

  • What is keyword research?
  • Why is keyword research important?
  • How keyword research fits into a content plan
  • The diverse ways of conducting keyword research
  • Creating a keyword mapping plan

>>> 12:30 pm to 1:00 pm – Buffet lunch provided

ON-PAGE CONTENT

  • I hear ‘content is king’ – why?
  • What do I need to know when writing content for my site
  • When should you use a redirect?
  • What you need to consider before you delete a page
  • Understanding duplicate content issues

ON-PAGE OPTIMISATION

  • What is on-page optimisation and why it is important
  • Understanding search engine ranking factors
  • What should you consider when optimising a page?
  • How to optimise a page for a selected keyword

>>> 2:30 pm to 2:45 pm – Refreshment time

OFF-PAGE SEO

  • What is off-page SEO?
  • What are links and why they are important
  • The basic science behind link building
  • A discussion on some off-page SEO techniques

ASK ME ANY SEO RELATED QUESTION

>>> 4:00 pm – Finish

Between 4:00 pm to 5:00 pm, I’m always available for a chat if required.

All attendees will be provided with:

  • A copy of all slides
  • My local SEO guide (never been published)
  • On-page optimisation checklist
  • Website SEO audit checklist
Ticket price

To ensure I have the flexibility to tailor the day if required, I always limit every SEO workshop seminar to a maximum of 10 people.

As a small business owner, I understand that budgets are tight so I want to make my SEO seminars excellent value for money. The ticket price is only £149 per person, including refreshments and buffet lunch. If you have any dietary requirements, please inform me in advance.

Available dates and locations

I plan to travel around the UK, hosting my SEO workshop seminar to small business owners so if the location(s) below is too far for you to travel, just let me know as I’m always planning new locations.

My next confirmed seminar is on the 16th May 2017
Location: Cotton Court, Church Street, Preston PR1 3BY.
Free parking available on-site but limited. Alternatively, nearby multi-storey parking at PR1 1YT.

More dates and location to follow very soon.

Don’t miss out – Book your ticket now!

Original source: https://markprestonseo.com/seo-workshop-seminars/

Clients UK Media & Events Organise CBeebies Performance!

By Comments Off on Clients UK Media & Events Organise CBeebies Performance!

An Easter Holiday treat greeted dozens of children as a TV favourite came to entertain them.

CBeebies duo Rebecca Keatley and Sid Sloane performed in the St George’s Shopping Centre.

Hits from their Let’s Play show were performed as families lined an Easter garden.

The audience were invited to sing and dance along during the energetic show from Rebecca and Sid.

A meet and greet allowed children to have their chance to meet the stars of kids TV.

 

 

General manager of the shopping centre Andrew Stringer said: “During the Easter holidays we wanted to bring a host of quality events to Preston families, making sure they had some free fun on us.

“Sid and Rebecca proved to be a huge hit with families from across Preston and beyond. The showcase was great for the whole family, with a fun atmosphere to match and it kept the children entertained and parents happy.”

Crowds watch on during the CBeebies show

Original post and photos via Blog Preston

Together We Balance is expanding!

By Comments Off on Together We Balance is expanding!

Cotton Court Clients Together We Balance are expanding and have recently welcomed a new employee into their office! Here’s what Managing Director Alys Stewart has to say!:

 

I would like to introduce you to Tracy Villa AATQB, a new member of staff with Together We Balance. Tracy is on the last level of her AAT (Association of Accounting Technicians) qualification and is an AAT Qualified Bookkeeper. She will be working part time, with a few hours a week worked from our office in Preston and the remainder from her home on the Fylde Coast.

Clients EJM Investigations Expands!

By Comments Off on Clients EJM Investigations Expands!

Client EJM Investigations, deals with a variety of clients including the public, local government and local solicitors firms.

Owner Edmund Magdziarek started the Preston-based firm in 2003, and it continues to grow from strength to strength, with a new successful branch which opened in Manchester last year.

The firm is now celebrating after recently launching its brand new office in Liverpool a few weeks ago.

The Private Investigators has also just gained the first membership of a Lancashire Agency into the World Association of Private Investigations.

Related: BAE Systems opens huge new training academy for engineers of tomorrow

The Agency has dealt with interesting stories, including tracing a driver of a Preston delivery company who claimed to be on long-term sick, despite always being stuck for money.

Suddenly the driver had new-found wealth, and it was believed that the employee was working elsewhere whilst collecting his sick pay.

A short period of surveillance by EJMInvestigations confirmed this, and enough evidence was obtained, leading the agent to approach the driver in the office car park.

Using a cover story, the agency was able to get the employee to admit were he had been working and for how long.

The report was then passed to the delivery firm who checked their records and discovered the supplies firm was a client of theirs and they had numerous delivery notes that had been signed by the “sick” employee.

Edmund Magdziarek, who is the sole employee of the business, said: “Every day is different. Whether we’re dealing with a cheating partner or a witness in a court case.

“Regardless of the good or bad news we work with, we are helping people and ultimately give them hope when they come to us with a problem.”

Edmund feels the launch of the website has massively helped the growth of the Agency, as they build pages relevant to the towns they work in and so it makes sense to direct the business there, with future hopes of locating a branch in Leeds.

To find out more visit their website: www.ejminvestigations.co.uk

ANNUAL CHRISTMAS PARTY IN SUPPORT OF BARNARDOS

By Comments Off on ANNUAL CHRISTMAS PARTY IN SUPPORT OF BARNARDOS

Last Friday saw the fourth instalment of the annual Cotton Court Christmas Party at Glovers bar. There was a great party atmosphere, with around 150 people in attendance, and it was great to see so many familiar faces.

The team at Cotton Court would like to say a huge thank you to everyone that attended and made the night so enjoyable, and an even bigger thank you to everyone for the amount of gifts that were brought for the children of Barnardos, our chosen charity.

Guests enjoyed the finest Indian cuisine courtesy East Z East, live entertainment and a complimentary bar at Glovers.

Barnardo’s works to transform the lives of vulnerable children and young people, and aims to enable them to fulfil their potential. The charity provides a comprehensive range of local support, counselling, fostering, adoption, education, residential and training services for more than 100,000 children, young people and their families.

It’s still not too late to donate! We are collecting presents at Cotton Court until Wednesday 7th December, so feel free to drop in some gifts to our reception.  Presents for teenagers are particularly valuable as is young carers and homeless units that are most in need of presents. Barnardo’s have also advised that the gifts are best not wrapped.

You can find out more about the work of Barnardos on their website www.barnardos.org.uk or by following them on Twitter @barnardos

We’re already looking forward to next year and we hope to see you all there again!

 15259555_10154619452276181_5001027474408399719_o 15250733_10154619453826181_1389760815596768850_o 15235559_10154619456671181_4850856321040549368_o

150 Years and 150 Businesses!

By Comments Off on 150 Years and 150 Businesses!

For 150 years Barnardo’s have helped venerable children get the help they deserve.

As the UK’s leading children’s charity, Barnardo’s worked with 240,000 children, young people and families last year.

With support from people like you, Barnardo’s run over 960 vital services across the UK, including counselling for children who have been abused, fostering and adoption services, and disability support.

During this special 150 years anniversary branding consultancy Bird, and Cotton Court in Preston have pledged their support to children’s charity, Barnardo’s. We set ourselves a challenge – to find 150 businesses from around Lancashire to in turn pledge their support!

After months of searching and gathering support from local business we have finally done it! We have officially found 150 businesses!

Everyone at Cotton Court would like to thank everyone that has pledged their support and below are just some of the amazing pledges we’ve had!

14713015_1312618238757267_2089218271546350836_o  14591860_1311590945526663_5535781863026394731_n 14708388_10154473991521181_7344688797333078209_n 14691207_1311718618847229_5958379454264789422_o-114642149_10154473993021181_6142987824332210232_n 14884572_10154513575071181_1257233220766292249_o

Luke Massie – You and your dream are nothing without your team!

By Comments Off on Luke Massie – You and your dream are nothing without your team!

Over the last couple of weeks we have been making some vital addtions to Vibe’s marketing and technical teams. During this period I took a few mornings out of the office to make sure that I had some dedicated time to reflect on where Vibe Tickets has come from, and more importantly where we are going.

I asked myself a few key questions: What’s worked well for Vibe so far? What are the main mistakes we have made along the way? How should I do things differently? How do I avoid the pitfalls as we scale this company?

Although not a direct answer to any of these questions, I know for certain that all of our solutions have come from, and all of the problems have been mitigated by great teamwork and contributions from individual team members during moments of brilliance. This has ingrained within me the strongest belief that it is incredibly important that you get the right people involved in your businesses as early as possible, no matter what obstacles may be in the way.

Passion is everything and if there is one key lesson I’ve learnt in my entrepreneurial journey so far its that talent and money can only get you so far, dedication and trust are worth far more than anything else.

“You can’t do it alone”

I have known for some time that I would never be able to execute my business proposition alone, but I did initially feel that I would be able to outsource the majority of work and simply manage a small number of key partners rather than having to build a proper team.

My biggest mistakes have always come when my team have not been involved in the decision making process and the execution. Outsourcing is always risky. After some of my early experiences with Vibe Tickets, I would strongly recommend that anyone who is considering using an external agency for your core offering whether that be product or marketing is very careful and considers all the alternatives before committing – otherwise this could come back to bite you!

When ever I am doing talks or sat on panels one of the first questions I’m asked is: How do you go about building your team?

Through personal experience there are Three Things I suggest you consider:

1) Find yourself a cofounder: Find someone with desirable skills that complement yours. Someone you trust, someone who shares the same vision as you and someone you can always rely on. A number of years ago I was lucky enough to be introduced to Jon Hill, a software engineer with over 15 years experience scaling development teams with a real commercial eye. He is someone I can talk to, express my thoughts about opportunities and someone who could see my vision and turn it into a product. Jon become my partner, an early shareholder in Vibe and is now Technical Director of Vibe Tickets. With Jon at my side in the early days I was able to focus on building a product which we could test in the market, well before we started looking for investment.

aaeaaqaaaaaaaahyaaaajgfmnmrhoge5ltviodctndy1nc1hzjqzlweyodqynddlowzmnq

2) Identify the skills you need and ONLY the skills you need: In a start up there is no room for waste. You need to stay lean and mean. A common mistake a lot of start up founders make is; they don’t identify what skills they actually need, therefore never have the correct tools/ resources needed to execute their concept. Founders in many instances are focusing on things that don’t really matter. Creating roles for the sake of creating roles is NOT cool. Investors are much more happy when a small focused team does what is required. Take Whatsapp for example, when they sold out to Facebook for $1billion they only had 6 staff… yes thats 6!

aaeaaqaaaaaaaac9aaaajgzhymu1n2m3lwq1yzctngyync1im2fjlwjjmja5odm3nzrlna

3) Hire smarter people than you – This is so cliché but it is the single best thing you could ever do. Many Founders do not hire people smarter than themselves and my theory on this is; people fear being exposed for their knowledge gaps. Or they feel their authority as leaders will be questioned. I think its a common misconception that Founders feel like they have to know everything, when the reality is, we all have our own skills, strengths and weakness. The best founders in the world, find the best talent and surround themselves with better people than themselves at particular things. I’m so lucky to have found: Jon Hill, Jim Mann, Rosa Martinez, Hannes Pretorius, Helen Clemson, Jonathan Smillie, Nadia Rumyantseva to name a few. Every member of the Vibe team have there own area of expertise and are much smarter than me in those disciplines. That is what makes us unique.

I hope this helps, feel free to reach out to me

Keep spreading the #GoodVibes

Luke Massie

Clients UK Media & Events help deliver successful Ordination Mass in Preston

By Comments Off on Clients UK Media & Events help deliver successful Ordination Mass in Preston

The first bishop of a new cathedral for Indian Catholics in Preston has been ordained at the home of Preston North End.

More than 12,000 people attended the Ordination Mass of Fr Joseph Srampickal.

Pope Francis created the new diocese – or eparchy – in July, making it one of only three worldwide.

The Grade II-listed St Ignatius Roman Catholic Church, which shut in December 2014, was designated as a cathedral.

It reopened to serve an Indian branch of the Roman Catholic Church.

14610975_1818155435073800_3808657320660271385_n

Twenty-five bishops and more than 200 priests and many nuns attend the service, with people from Australia, Canada and South America.

The Indian community are from the Syro Malabar Rite, which claims to have been founded by St Thomas The Apostle in India and is one 22 Eastern Catholic Churches in unity with the Pope.

St Ignatius was built in 1836, seven years after the legalisation of Catholicism in England, and was staffed by the Jesuit Order.

Welcome To Our Business Hub New Clients Advantage Wellbeing!

By Comments Off on Welcome To Our Business Hub New Clients Advantage Wellbeing!

Cotton Court would like to give a warm welcome to client Advantage Wellbeing and managing director Danny Green to the building!

Former Royal Marine Commando and personal trainer Danny started the company this year after finding a gap in the market with getting employees fitter and healthier.

Here’s what Danny and Advantage Wellbeing had to say about their company!

9 million deaths from non-communicable diseases each year occur in the working age population, roughly 80% could be prevented by tackling: poor diet, including smoking and alcohol and lack of physical activity.
 
We’re Advantage Wellbeing and we’re on a mission to destroy these statistics by improving health and productivity in the workplace.
 
Advantage Wellbeing is a community where businesses and business owners come to get ideas on:
 
Health
Nutrition, and…
Boosting performance
 
Sound’s a little cliche, doesn’t it?
 
But here’s what makes Advantage Wellbeing different from all the rest:
 
In a sea of health and fitness blogs, sub-par supplements that claim extreme health benefits and fitness class instructors forcing their way into your office to bend your employee’s into positions on their lunch break…
 
Advantage Wellbeing is unique because we don’t disrupt your employee’s while they work. Our services provide education on tap when it suits your employee’s.
 
Thing’s like…
 
The Wellbeing Lab, where employees complete execution plans in their own time.
 
Lunch N Learn seminars that provide a nutritious lunch, while teaching your employee’s how to improve their health.
 
Wellbeing Clinics where you can have a consultant on hand in your office to assist employee’s when it suits them.
 
Along the way, we have perfected a large number of strategies and tactics. More importantly, we document each strategy into step-by-step “Execution Plans” so our best ideas can be implemented into your business.
 
Our website is undergoing some work to facilitate “the wellbeing lab” but in the meantime feel free to email us at info@advantagwellbeing.co.uk
 
Yours in health 
 
Dan Green 

logo-lightblue

Clients DieCut UK Successfully Installs another New Machine!

By Comments Off on Clients DieCut UK Successfully Installs another New Machine!

Client Diecut UK  a UK based machinery manufacturer and supplier is pleased to announce the installation of their manual die cutting machine, the Goldline 2500 at Ridge & Tyler (Print & Packaging) Services Ltd.

Health and safety was top of the priority list for Ridge & Tyler (Print & Packaging) Services Ltd when they looked into replacing an aging VK2500 Clamshell Platen. The Goldline 2500 ticked all the HSE boxes and was modified by Diecut UK to suit their method of set up, meaning all cutting tools could also be run on their semi-automatic machines.

The installation ran very smoothly & the Goldline was running jobs the next day. It is still early days but the operators at Ridge & Tyler (Print & Packaging) Services Ltd are delighted with the Goldline and have found it very user friendly. Already they are noticing set up times to be much quicker than the previous clamshell platen, resulting in an increase in their productivity.

The Goldline is available in 10 different sizes with a diecutting capability varying from 890 up to 3200 with options for scissor lift tables, heated bed and wide opening for honeycomb board or foam.

Pete Ridge of Ridge & Tyler (Print & Packaging) Services Ltd said, “we chose Diecut UK as they offer the best alternative to the dated clamshell platens and will be looking to replace our other 3 old style platens with Goldlines in due course.”

goldine-steve-767x574